About
Hi! 👋 I'm Barry, an Irish UX strategist and designer based in Berlin, Germany. For 20 years, I've helped ambitious organisations ease growing pains and solve complex problems through clear conversation, rapid prototyping, and rigorous testing against the right metrics.
I help companies achieve focus, collaborate more effectively, and get to market faster. I have led teams and shipped products for early stage startups and multinationals working in academic publishing, AI, data analytics, energy, government, healthcare, and more.
I specialise in outcome-driven experience and interface design for digital products and services. I practise lean product management, user research, and UX design to build strategies, teams, and design systems that help organisations achieve their goals.
Career
- UX Strategist & Designer at Renderghost (Feb 2019 - Present)
I work with startups and nonprofits to ease their growing pains, and get better products to market faster. I specialise in outcome-driven design strategy, design practices, design operations, and design systems.
- UX Strategist & Designer at Eurosky (May 2026 - Present)
Leading UX design for a social platform built around EU data rights and protections. Work spans participation and publishing tools, with particular focus on giving users clear visibility and control over their networks, content, and activity data.
- UX Strategist & Designer at Innn.it (May 2026 - Present)
Leading design on civic participation tools for German citizens: petitions, initiatives, and the infrastructure that makes them usable and accessible to everyone. Responsible for end-to-end design across participation flows, with a focus on accessibility and usability for a broad public audience.
- Strategic Design Partner at Thomas Kuhn Foundation (Oct 2025 - Present)
Accelerate breakthroughs by making cutting-edge science more discoverable and measurable. Shape the Foundation’s design and product strategy to ensure paradigm-shifting research is visible and actionable for researchers, funders, and policymakers. Guide the development of science intelligence platforms, including the KGX3 Engine and Preprint Watch, to highlight emerging breakthroughs and help stakeholders measure and act on them.
- UX Strategist & Designer at Foster Made (Nov 2025 - May 2026)
Leading service design strategy for a major US healthcare provider, working across in-centre and telehealth care delivery models. Core work spans stakeholder research, service blueprinting, and the definition of key success metrics aligned to business scalability and operational efficiency goals. Outputs directly inform executive-level strategy, connecting patient experience improvements to growth objectives across the organisation.
- Staff Product Designer at Morressier (Sep 2022 - Mar 2025)
Enabling scholars to publish and distribute peer-reviewed research of the highest integrity efficiently, at scale. — In this role, I worked both strategically and hands-on with product managers, engineers, data scientists, executive stakeholders and publishing partners, in an agile, cross-functional service design and product development process to deliver better outcomes for our expert users.
Key research and design work included:
- Enterprise Publishing Service ('Proceedings' and 'Journals')
- Online Conferences
- Research Libraries
- Research Discovery
- Author Verification
- 'Alembic' Design System
I also support business success by:
- Supporting from Seed to Series B, leading to Acquisition
- Developing product design strategy
- Growing a design team from 2 to 10
- Operationalising participatory design practices and tools
- Maturing agile cross-functional processes and rituals
- Lead Product Designer at Morressier (Oct 2019 - Sep 2022)
- Principal Product Designer at LEO Pharma (Feb 2019 - Oct 2019)
Enabling people living with a skin condition to get a diagnosis, communicate with their healthcare providers and receive clear personalised treatments more easily. — As Principal Product Designer at LEO Pharma's Innovation Lab, I collaborated with dermatologists, ethnographers, data scientists and patients to research and design experimental medical devices that use computer vision and machine learning technologies to diagnose skin conditions and provide timely, relevant and actionable treatment advice.
- Consulting Design Director at MyGoodPlanet (Jul 2018 - Jul 2019)
Supporting environmentally conscious shoppers to make informed and sustainable shopping decisions. — As interim design director at MyGoodPlanet, I helped set the company's design strategy, grow and guide the product design team, and establish scalable UX practices and operations as they pivoted from news publishing to e-commerce.
- Principal Product Designer at EDF Energy (Sep 2017 - Feb 2019)
Helping residential bill-payers better understand and manage their energy consumption. As principal product designer for EDF Energy's innovation lab working on the Smart Energy initiative, I worked with engineers, business development managers and startup founders to research, design and launch experimental web, mobile and hardware products for energy usage monitoring, disambiguation, waste reduction and automation for residential bill-payers.
- Senior Service Designer at EDF Energy (Mar 2017 - Sep 2017)
Helping residential bill-payers better understand and manage their energy consumption.
— As staff service designer, I collaboarted with senior stakeholders, engineers, ux designers, customer service managers and OFGEM regulators to enhance the residential bill-payer's experience buying energy, understanding their usage, resolving billing issues, and staying out of debt. This was a strategic role working at a strategic level in the Customer division to support the national Smart Meter roll-out.
- Senior Interaction Designer at Home Office (Oct 2016 - Mar 2017)
Supporting foreign nationals to access more efficient, ethical and humane visa and immigration services when seeking to live and work in the UK. — As a Service Designer on the UK visas and immigration digital transformation team, I collaborated with user researchers, interaction designers, engineers and civil servants to improve caseworker decision-making capabilities with secure, efficient and effective tools, processes and realtime data assets, through an agile participatory design process, compliant with UK government's digital service standards.
This was a hybrid role that also involved significant hands-on interaction design, prototyping and testing with service users.
- Senior UX Designer at Brandwatch (Mar 2015 - Oct 2016)
Helping enterprise companies become more data-driven by better integrating, visualising and sharing timely relevant actionable insights, alerts and reports. — As a Senior Designer at Vizia, I lead the design from discovery to launch for new product experiences and experimental features for C-level, market research, analyst, business development and content marketing users.
My team's work had a direct and positive impact on the digital transformation initiatives of clients such as American Airlines, Bank of America, British Red Cross, Samsung, Twitter, Walmart and Unilever.
I also collaborated with product and engineering to design and implement the company's first scalable design system.
- UX Design Manager at Spotler (Mar 2014 - Mar 2015)
Helping organisations acquire and retain new customers, increase revenue and deepen customer loyalty through targeted content marketing. — As design team lead, I set product design strategy, led and grew the design team, matured design practices and career development paths. I worked with product managers and engineers to redesign and launch the Pure360 Campaign product.
- UX Designer at Mediatonic Games (Oct 2012 - Mar 2014)
Enabling gamers to play more inclusive, approachable, fair and fun games. — I worked with product owners, game designers, artists and developers to create award-winning games for clients such as AdultSwim, Namco, SquareEnix and Ubisoft, as well as Mediatonic's own IP for mobile and console platforms.
I researched, designed and tested new gaming experiences that attracted audiences, removed usability barriers to play, provided simple and clear feedback, and connected players on the couch and online.
As the first UX designer at Mediatonic, I also promoted and coached better design principles and practices, and matured cross-functional collaboration rituals.
- UX Designer at Scenestealer (Apr 2012 - Sep 2012)
- UX Designer at SLB (Jan 2010 - Apr 2012)
- User Interface Designer at relentless software Ltd (Jan 2008 - Dec 2009)
- Designer at Ultramarine Ltd. (Sep 2007 - Jan 2008)
- Designer at InspireBox (Jul 2006 - Aug 2007)
- Senior Graphic Designer at Impact Media (Feb 2004 - Jun 2006)
- Prepress Technical Specialist at Standard Printers (Sep 2001 - May 2006)
- Design Intern at Huguenot Design Ltd. (Sep 1996 - May 1997)
Skills
Technical
- Accessibility
- AT Protocol
- CSS
- Generative AI
- HTML
- JavaScript
- Usability
Business
- Agile Methodologies
- Analytics
- Design Operations
- Digital Transformation
- Product Development
- Product Strategy
Creative
- Content Design
- Design Strategy
- Design Systems
- Design Thinking
- Information Architecture
- Interaction Design
- Product Design
- Prototyping
- Service Design
- UI Design
- User Research
- UX Design
Interpersonal
- Design Leadership
- Mentoring
- Stakeholder Engagement
- Strategic Communication
- Strategic Leadership
- Team Leadership
Other
- Outcome-Driven Design
- Systems Thinking
Publications
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Credentials
- Adobe Certified Expert (ACE) — Adobe (2005)
- Advanced Video Editing — Galway Film Centre (2002)
Education
- Galway-Mayo Institute of Technology — Bachelor of Fine Arts, Experimental Digital Media (Sep 2002 - Jun 2003)
- Galway-Mayo Institute of Technology — National Diploma, Scuplture (Jan 1997 - Jan 2001)
- Coláiste an Chraoibhín — Leaving Certificate (Jan 1992 - Jan 1995)
Involvement
Volunteering
- Foroige (Sep 2001 - Sep 2002)
Teaching the technical and creative aspects of Film & TV to 11-15 year old kids from disadvantaged backgrounds.
Languages
- English (native)
- Irish (native)
- German (limited working)